MAHSASERIES

This project focuses on redesigning the branding for Jericho Beach Kayak, solving the issue of the previous logo, which resembled a swimming lesson business. Two new logos one official and one for camping were created to embody the energy, fun, and community spirit of kayaking. A summery color palette with wave-inspired elements adds vibrancy, while the font choice is active and dynamic, perfectly matching the brand's energetic identity. The style extends across brochures and posters, with a logo motion designed to stay memorable and demonstrate the logo's functionality.